TL;DR:

Role:  Creative Brand Designer

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Deloitte needed a comprehensive visual approach for their annual Millennial Survey that would resonate with both millennial audiences and business stakeholders. The project required creating a cohesive visual system that could work across multiple touchpoints, from the flagship report to marketing materials and digital platforms.

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My contributions to this project include:

• Theme Development: Established the overall visual theme and direction for the 2017 survey campaign.

• Hero Image Creation: Designed the centerpiece hero image that became the foundation for all marketing and collateral materials, establishing the visual tone for the entire campaign.

• Visual Guidelines: Developed comprehensive visual guidelines that ensured consistency across all survey-related materials and communications.

• Report Design: Created the layout and design for the flagship survey report, organizing complex data and insights into an accessible, engaging format.

• Infographic Design: Designed custom infographics that transformed survey data into clear, compelling visual narratives.

• Digital & Animation: Contributed to animations and other digital collateral that supported the survey's online presence and distribution.

 

Outcome

The visual identity successfully unified all aspects of the 2017 Millennial Survey campaign, creating a cohesive brand experience that effectively communicated Deloitte's research insights across multiple channels and audiences.

 

Skills flexed:

• Brand and Identity 

• Visual Design

• Content Design

• Animation & Video

• Web Design